Alex Atala

This brazilian chef was the first of his profession to be listed in Time’s Most Influential People. This is for two good reasons. In the kitchen (at his world-class, two-Michelin starred restaurant, D.O.M, in São Paulo), he has become famous for using ‘rescued’ pre-conquistador native ingredients (indigenous grains, Amazonian fish, even insects) – restoring and reshaping his country’s culinary identity. Outside of the kitchen, he is busy transforming social and environmental attitudes through an ambitious social project – the Institute Atá – through which he has set up his own production networks which nurture local farming and the cultivation of local ingredients, look after indigenous communities and protect their environment.